Faculty Profile

E-mail:
rkozinets
@schulich.yorku.ca

Telephone:
(416) 736 2100, Ext. 20513

Office:
N329, SSB

Robert V. Kozinets

Associate Professor of Marketing
BBA (York); MBA (York); PhD (Queen's)

Academic Specialization: Marketing , Responsible Business

  • Communities and Subcultures
  • Consumer Communities
  • Consumer Culture
  • Retailing

» view all interests

Networks Of Narrativity: Understanding Word-of-mouth Marketing In Online Communities [details]
Year: 2010-03
Why Are Themed Brandstores So Powerful? Retail Brand Ideology At American Girl Place [details]
Year: 2009-09
Don’t Read This: Anti-Consumption In Theory And In Practice: An Introduction To The Special Issue [details]
Year: 2009-09
American Girl And The Brand Gestalt: Closing The Loop On Sociocultural Branding Research [details]
Year: 2009-05
Technology/Ideology: How Ideological Fields Influence Consumers’ Technology Narratives [details]
Year: 2008-04
Brands In Space: New Thinking About Experiential Retail [details]
Year: 2008
The Wisdom Of Consumer Crowds: Collective Innovation In The Age Of Networked Marketing [details]
Year: 2008
Themed Flagship Brand Stores In The New Millennium: Theorie, Praxis, Ausblicke [details]
Year: 2008
Consumer Tribes [details]
Year: 2007-05
Comedy Of The Commons: Nomadic Spirituality And The Burning Man Festival [details]
Year: 2007
Resonant Representations 2 [details]
Year: 2007
Agents In Paradise: Experiential Co-Creation Through Emplacement, Ritualization, And Community [details]
Year: 2007
Tribes, Inc.: The New Paradigm Of Consumer Tribes [details]
Year: 2007
Culture Jamming [details]
Year: 2007
Inno-tribes: Star Trek As Wikimedia [details]
Year: 2007
Click To Connect: Netnography And Tribal Advertising [details]
Year: 2006-09
Netnography 2.0 [details]
Year: 2006
Videography [details]
Year: 2006
Camcorder Society: Quality Videography In Consumer Research [details]
Year: 2006
Netnography [details]
Year: 2006

» view other publicatons by Robert Kozinets

Project: Developing Internet Ethnography for Marketing Research
Role: Principal Investigator
Award Amount: $82,477
Year Awarded: 2008
Granting Agency: Social Sciences & Humanities Research Council - Standard Research Grant
Award Name: Seymour Schulich Award for Teaching Excellence
Year Awarded: 2006
Award Name: Journal of Consumer Research Outstanding Reviewer Award, 2003-2005
Year Awarded: 2004
Award Name: Journal of Consumer Research Outstanding Reviewer Award, 2003-2004
Year Awarded: 2003
Award Name: William R. Davidson Award, Honorable Mention, for Journal of Retailing 2002 article Themed Flagship Brand Stores in the New Millennium: Theory, Practice, Prospects” (co-authored with John F. Sherry, Jr., Benet DeBerry-Spence, Adam Duhachek, Krittinee Nuttavuthisit, and Diana Storm).
Year Awarded: 2002
Award Name: Sidney J. Levy Teaching Award, Kellogg School of Management
Year Awarded: 2002

» download Robert V. Kozinets CV

Schulich in the Media

  • MBA Students Tackle Corporate Social Responsibility in Annual Competition. - CSRwire.com (press release) [more...]
  • Informed decision making - National Post [more...]
  • Schulich, SP Jain launch MBA programme - Business Standard [more...]
  • Canadians have a lot to learn about taxes - Toronto Star [more...]
  • Research key when choosing your school - Metro Canada - Calgary [more...]
  • Barclays raises a stink about PIIGS - Toronto Star [more...]
  • Foreign offices - Financial Times [more...]

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  • Award Winners - David A. Johnston and Murat Kristal [more...]
  • Launch - Hennick Centre for Business and Law - "Primary driver in Canadian business and law research" [more...]
  • Andrew Crane and Yuval Deutsch - Sloan Management Review Article April 1, 2009 "The Trouble with Being Average" [more...]
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